Wednesday 19 March 2014

New "Sikhs At War" Logo

We tasked our favourite artist Jag Lall to create a new logo for the "Sikhs At War" project.

We went through a long procedure to iron out the best motif - debating what we wanted to depict in order to show the shared British-Sikh history and inspire others to feel proud about their connection and service during the Great War.

Below are some of the design concepts Jag came up with, which we creatively discussed:


The common theme was the chakkar / silver circle.  This denotes the oneness with God that Sikhs believe in - reflected within the kara or iron bracelet that forms one of the 5 K's which all Sikhs wear.

The Sikh soldier too is represented - in memory of the countless tens of thousands who fought for freedom and against tyranny in every arena of the Great War.  The soldiers turban is large, this was the only defence Sikhs had in war and they'd often find bullets within them!  The beard appears trimmed but isn't - Sikhs did not cut their hair even in combat; but the beard was kept tied up to stop it jamming in the rifle.

We debated about whether to keep the Union Jack flag and Nishaan Sahib - but in our final choice we were won over by simplicity as we didn't feel the need to make this extroversial gesture.

Our final choice for our logo is the final one above - image 6.

We feel this pays tribute to the memory of Sikhs during the Great War - please do comment and add your thoughts.

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